In Austin, Texas, real estate businesses like realtors, brokerages, and property managers compete to attract clients searching for “website design for real estate businesses in Austin TX” or “realtor near me” in 2025. An outdated or hard-to-use website can send potential clients to competitors. A custom website, designed specifically for your real estate business, makes it easy for clients to find you, browse listings, and contact you. This guide explains how to create a website to grow your Austin real estate business, whether you’re in South Congress or serving Texas, with simple steps backed by stats.
A custom website acts like a digital open house for your real estate business. For example, a realtor in East Austin can showcase property listings, display client testimonials, or offer online inquiry forms through a modern website. A well-designed site builds trust, keeps clients engaged, and turns visitors into leads. In Austin’s competitive real estate market, a professional website shows you’re reliable and client-focused, helping you attract more buyers, sellers, or renters and grow your business.
An outdated website with slow loading or poor mobile support can lose clients. A 2023 Statista report found that 50% of users abandon a website if it takes over 3 seconds to load (Statista, 2023). In Austin, where clients expect quick access to property details, a modern website with clear navigation and appealing visuals keeps them interested. Whether you’re a realtor in Zilker or serving Texas, a custom website boosts credibility and attracts more inquiries.
A well-designed website also improves SEO (search engine optimization), helping clients find you on Google. A 2022 Moz study shows businesses with optimized websites get 7x more clicks from Google’s Map Pack (Moz, 2022). For real estate businesses with limited marketing budgets, a website design is a cost-effective way to compete with larger firms, driving more traffic and leads for searches like “custom website development for Texas realtors.”
How to Design a Website for Your Real Estate Business
Step 1: Create a Modern, Client-Friendly Design
Build a website with a clean, professional look that reflects your real estate brand. For example, include high-quality photos of properties or neighborhood guides. A 2024 HubSpot report found that 75% of users judge a business’s credibility by its website design (HubSpot, 2024). Ensure your site works seamlessly on phones, as 60% of searches come from mobile devices (Statista, 2023).
Step 2: Add Client-Friendly Features
Include tools like property search forms, contact forms, or virtual tour embeds. For instance, add a “Schedule a Showing” button to make it easy for clients to reach out. These features improve client experience and increase inquiries.
Step 3: Optimize for Local SEO
Add keywords like “website design for real estate businesses in Austin TX” to your site’s pages and update your Google Business Profile with property photos and office hours. This helps you rank higher for searches like “Austin realtor.” A 2023 BrightLocal study found that optimized profiles get 2.7x more views (BrightLocal, 2023).
Step 4: Showcase Reviews and Listings
Add client reviews and property listings to your site. For example, display a review saying, “Best realtor in Austin!” with photos of a sold home. A 2023 BrightLocal study shows 77% of consumers trust reviews for local businesses (BrightLocal, 2023).
Our Website Design Packages for Real Estate Businesses
We offer simple website design packages to fit your needs and budget. Here’s what you get:
- Starter Package: Great for solo realtors, includes a 5-page website with basic design, mobile optimization, and local SEO setup.
- Growth Package: Ideal for growing brokerages, offers a 10-page custom website, advanced SEO for Texas searches, and property search integration.
- Enterprise Package: Made for larger firms, includes a fully customized site with IDX integration for listings, premium SEO, and ongoing updates.
- Custom Package: Built for unique needs, includes advanced features like virtual tour embeds, client portals, or neighborhood guides.
Proven Website Strategies for Austin Real Estate Businesses
Local SEO for Visibility
We optimize your website for searches like “custom website development for Texas realtors” by adding local keywords and updating your Google Business Profile. We also list your business on directories like Zillow or Realtor.com to boost credibility.
Engaging Content
We add blog posts or galleries to your site, like “Top Austin Neighborhoods for Homebuyers,” to attract clients and improve SEO, keeping visitors engaged.
Google Ads for Quick Results
We use targeted Google Ads for keywords like “Austin realtor website” to drive traffic. A 2023 WordStream study found local ads deliver a 4:1 return on investment (WordStream, 2023).
Start Growing with a Website in 2025
A custom website is your key to attracting clients in Austin’s competitive real estate market. Start now to make your business more trusted and visible. Need help? Explore our Website Design Services for a fresh site, SEO Services for better rankings, or Contact us for a free chat.
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American Marketology is a full-service web design company based in Austin, Texas, that provides solutions that meet customers' goals and budgets.
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All features are optional and we only recommend certain things based on your business needs. aMarketology is not about a cookie cutter path; we only like cookie cutter success. Every Marketing Plan that is provide by our team is an individualized approach that allows you to take control of your market.
Why Choose Austin Web Services? Stunning Website Builds That Drive Growth in Texas
As an Austin-based agency, we’re deeply connected to Texas’ business landscape, from startups to established enterprises. Our team has helped clients like OnPoint create websites that drive traffic and conversions. We combine creativity with technical expertise, using tools like HTML, CSS, JavaScript, and CMS platforms to deliver websites that perform. With a focus on transparency and collaboration, we provide clear timelines, regular updates, and post-launch support to ensure your website thrives. Whether you’re in Austin or anywhere in Texas, we’re your partner in building a digital presence that delivers results.
All features are optional and we only recommend certain things based on your business needs. AWS is not about template approaches but rather unique and custom soultion. Every Marketing Plan that is provide by our team is an individualized approach that allows you to take control of your market.
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Don’t settle for a generic website that fails to deliver. As a leading website design and development agency in Texas, Austin Web Services creates custom, high-performing websites that elevate your brand and grow your business. From Austin startups to Texas-wide enterprises, we’re here to help you succeed online. Contact us today for a free consultation and let’s build a website that takes your business to the next level.
